Build Trust. Improve Morale. Reduce Turnover.

A strong and united company culture is crucial for the success of your business. Employees will be more productive, engaged, and motivated in their work.

Kaitie Brinston, founder of Culture Academy, smiling with her hands resting on a table
The 60-second pulse check
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Does everyone know what winning looks like this quarter?

Could your people describe your culture in one sentence?

Do problems reach you while they’re still cheap to fix?

Does honest feedback travel up — not just down?

Do your best people stay because they want to?

Do departments talk without you in the room?

Does Monday feel like momentum, not dread?

Would your team say leadership actually listens?

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Skip the taster — take the full quiz →

Laying the foundations for alignment

One team, one direction

Get everyone on the same page

Empower your people to see the bigger picture, understand how it benefits them, and feel genuinely motivated to work toward one shared goal — together.

Resolve conflict & strengthen leadership

Dissolve resentment and align leadership styles, building a collaborative environment where leadership is strong and momentum is shared by all.

Resolve and bridge communication gaps

Build a strong foundation so departments actually talk with each other, work together, and solve problems early — before they ever reach your desk.

Fifty years of proof

Culture Has a Price Tag.

For fifty years, culture was the thing leaders discussed once the numbers were done. Then the numbers started including it. Harvard, Gallup and MIT all landed in the same place — the companies that build culture on purpose outgrow, outlast and outperform the ones that leave it to chance. Here’s the evidence, one line at a time.

Engagement is at a fifty-year low. That’s not a crisis. That’s an opening.

See where your culture stands →
1975

Culture isn’t managed; it just happens. No name, no metric, no owner.

1979

Pettigrew names it in academic print: organizations have cultures worth studying.

1981

Ouchi’s Theory Z argues a distinct company culture is what produces lower turnover and higher productivity — not technology.

1982

In Search of Excellence and Corporate Cultures put “strong culture” on the business map for the first time.

1985

Schein’s research gives culture its first real academic framework.

1992

Kotter & Heskett track 207 companies for 11 years: those that manage culture grow revenue 682% vs 166%, and net income 756% vs 1%.

1998

Fortune’s “100 Best Companies to Work For” launches — culture becomes something investors can benchmark.

— Great Place To Work
2000

Gallup starts tracking engagement. Culture becomes a number, not a vibe: just 26% of U.S. employees are engaged.

— Gallup
2000s

Engagement stalls near 1 in 3 for a decade; actively disengaged workers peak at 20% during the financial crisis.

— Gallup
2012

Deloitte: 94% of executives and 88% of employees say culture is critical to success — but only 12% of executives think they’re building the right one.

— Deloitte
2015

Turnover cost data solidifies: replacing an employee runs half to two times their salary.

2017

Voluntary turnover costs U.S. employers $1 trillion a year — and 52% of leavers say their manager could have stopped them.

— Gallup
2019

Glassdoor: culture, values and leadership drive satisfaction. Pay and benefits rank 50% lower.

— Glassdoor
2020

Remote work upends culture overnight. Engagement spikes to an all-time high of 36% as leaders are finally forced to communicate.

— HR Dive
2021

Great Resignation: 47.8 million U.S. workers quit in a single year. Disengagement costs the world $7.8 trillion.

— CNBC
2022

50.5 million quit — a new record. MIT Sloan finds toxic culture is 10x more predictive of people leaving than compensation.

— CNBC · MIT Sloan
2023

Gallup prices global disengagement at $8.8 trillion — 9% of global GDP.

— Forbes
2024

U.S. engagement falls to 31%, a ten-year low. 74% of Canadian workers say they’d turn down a job offer over company culture.

— HR Dive · Benefits Canada
2025

Engagement keeps sliding; the steepest drops are “knowing what’s expected of me” and “feeling cared about as a person.” 39% of Canadian employees report burnout.

— HR Dive · Canada Life
2026

Global engagement hits 20% — a $10 trillion productivity loss. Meanwhile the best workplaces return 13.4% annually vs 9.2% for the market. Culture is no longer a perk. It’s the strategy.

— Gallup
Fifty years of proof

Culture Has a Price Tag.

For fifty years, culture was the thing leaders discussed once the numbers were done. Then the numbers started including it. Harvard, Gallup and MIT all landed in the same place — the companies that build culture on purpose outgrow, outlast and outperform the ones that leave it to chance. Here’s the evidence, one line at a time.

1975

Culture isn’t managed; it just happens. No name, no metric, no owner.

1979

Pettigrew names it in academic print: organizations have cultures worth studying.

1981

Ouchi’s Theory Z argues a distinct company culture is what produces lower turnover and higher productivity — not technology.

1982

In Search of Excellence and Corporate Cultures put “strong culture” on the business map for the first time.

1985

Schein’s research gives culture its first real academic framework.

1992

Kotter & Heskett track 207 companies for 11 years: those that manage culture grow revenue 682% vs 166%, and net income 756% vs 1%.

1998

Fortune’s “100 Best Companies to Work For” launches — culture becomes something investors can benchmark.

— Great Place To Work
2000

Gallup starts tracking engagement. Culture becomes a number, not a vibe: just 26% of U.S. employees are engaged.

— Gallup
2000s

Engagement stalls near 1 in 3 for a decade; actively disengaged workers peak at 20% during the financial crisis.

— Gallup
2012

Deloitte: 94% of executives and 88% of employees say culture is critical to success — but only 12% of executives think they’re building the right one.

— Deloitte
2015

Turnover cost data solidifies: replacing an employee runs half to two times their salary.

2017

Voluntary turnover costs U.S. employers $1 trillion a year — and 52% of leavers say their manager could have stopped them.

— Gallup
2019

Glassdoor: culture, values and leadership drive satisfaction. Pay and benefits rank 50% lower.

— Glassdoor
2020

Remote work upends culture overnight. Engagement spikes to an all-time high of 36% as leaders are finally forced to communicate.

— HR Dive
2021

Great Resignation: 47.8 million U.S. workers quit in a single year. Disengagement costs the world $7.8 trillion.

— CNBC
2022

50.5 million quit — a new record. MIT Sloan finds toxic culture is 10x more predictive of people leaving than compensation.

— CNBC · MIT Sloan
2023

Gallup prices global disengagement at $8.8 trillion — 9% of global GDP.

— Forbes
2024

U.S. engagement falls to 31%, a ten-year low. 74% of Canadian workers say they’d turn down a job offer over company culture.

— HR Dive · Benefits Canada
2025

Engagement keeps sliding; the steepest drops are “knowing what’s expected of me” and “feeling cared about as a person.” 39% of Canadian employees report burnout.

— HR Dive · Canada Life
2026

Global engagement hits 20% — a $10 trillion productivity loss. Meanwhile the best workplaces return 13.4% annually vs 9.2% for the market. Culture is no longer a perk. It’s the strategy.

— Gallup

Engagement is at a fifty-year low. That’s not a crisis. That’s an opening.

See where your culture stands →
1975

Culture isn’t managed; it just happens. No name, no metric, no owner.

1979

Pettigrew names it in academic print: organizations have cultures worth studying.

1981

Ouchi’s Theory Z argues a distinct company culture is what produces lower turnover and higher productivity — not technology.

1982

In Search of Excellence and Corporate Cultures put “strong culture” on the business map for the first time.

1985

Schein’s research gives culture its first real academic framework.

1992

Kotter & Heskett track 207 companies for 11 years: those that manage culture grow revenue 682% vs 166%, and net income 756% vs 1%.

1998

Fortune’s “100 Best Companies to Work For” launches — culture becomes something investors can benchmark.

— Great Place To Work
2000

Gallup starts tracking engagement. Culture becomes a number, not a vibe: just 26% of U.S. employees are engaged.

— Gallup
2000s

Engagement stalls near 1 in 3 for a decade; actively disengaged workers peak at 20% during the financial crisis.

— Gallup
2012

Deloitte: 94% of executives and 88% of employees say culture is critical to success — but only 12% of executives think they’re building the right one.

— Deloitte
2015

Turnover cost data solidifies: replacing an employee runs half to two times their salary.

2017

Voluntary turnover costs U.S. employers $1 trillion a year — and 52% of leavers say their manager could have stopped them.

— Gallup
2019

Glassdoor: culture, values and leadership drive satisfaction. Pay and benefits rank 50% lower.

— Glassdoor
2020

Remote work upends culture overnight. Engagement spikes to an all-time high of 36% as leaders are finally forced to communicate.

— HR Dive
2021

Great Resignation: 47.8 million U.S. workers quit in a single year. Disengagement costs the world $7.8 trillion.

— CNBC
2022

50.5 million quit — a new record. MIT Sloan finds toxic culture is 10x more predictive of people leaving than compensation.

— CNBC · MIT Sloan
2023

Gallup prices global disengagement at $8.8 trillion — 9% of global GDP.

— Forbes
2024

U.S. engagement falls to 31%, a ten-year low. 74% of Canadian workers say they’d turn down a job offer over company culture.

— HR Dive · Benefits Canada
2025

Engagement keeps sliding; the steepest drops are “knowing what’s expected of me” and “feeling cared about as a person.” 39% of Canadian employees report burnout.

— HR Dive · Canada Life
2026

Global engagement hits 20% — a $10 trillion productivity loss. Meanwhile the best workplaces return 13.4% annually vs 9.2% for the market. Culture is no longer a perk. It’s the strategy.

— Gallup

Engagement is at a fifty-year low. That’s not a crisis. That’s an opening.

See where your culture stands →

Are you ready to change your company’s culture?

Kaitie Brinston smiling with her hands resting on a table

Yes — let’s change it.

Tell us where to reach you and we’ll set up your discovery call — or skip the form and grab a time right now.

In a hurry? Book a time directly →

Where every engagement starts

The Culture Audit

Get tangible insights and an actionable plan on how to move forward. The best part? It’s all done for you.

  1. Employee interviews

    One-on-one interviews with your employees, so you get the real, honest feedback you’re not getting on your own.

  2. Reports that drill deep

    Advanced analytics and reporting let you segment employee data down to the department or location level, so you understand exactly what’s happening — and where.

  3. Your priorities, in order

    You leave with a clear read on your strengths, your gaps, and an actionable plan for what to tackle first.

Tangible insights. An actionable plan. All of it done for you.

A practical approach

From honest feedback to focused action.

See the approach ↗
  1. 01

    Done for you

    Fractional HR. We join your leadership team and carry your key priorities to done — weekly leadership meetings, monthly alignment sessions, processes and policies written for you.

    Best for organizations ready for embedded support.

  2. 02

    Done with you

    We guide, your team leads — two coaching sessions a month, strategic support on your top priorities, and templates for accountability charts, role clarity, and internal policies.

    Ideal for teams who want expert backup in their corner.

  3. 03

    Done yourself

    A complete action plan built from your audit findings — a roadmap tailored to your priorities, step-by-step strategies, and the tools your team needs to carry it out.

    Perfect for resourceful teams who need the framework.

What our clients say

Client testimonials

Our team still brings up the sessions we had with Culture Academy — excellent for aligning our hybrid team.
Esther Wilby HR Coordinator, Remsoft
After our amalgamation, Culture Academy built communication, collaboration, and trust across our three locations.
Perry Kendall CEO, Habitat for Humanity New Brunswick
Their audit gave us unbiased insights to prioritize and focus our efforts — a key support at this stage of our development.
Lucy Lannie Director of HR, United Way Maritimes
Kaitie Brinston at her desk, chin resting on her hand, smiling
Who you’d be working with

I’m a straight shooter. It’s the most useful thing I offer.

I will tell you what your people told me, including the part about you. Not to be difficult — because you are paying me to find out, and softening it would waste your money.

What I care about is exposing what an organisation is actually capable of, and leaving the place better than I found it. That’s not a slogan. It’s the reason I do the interviews myself.

More about me →